The lobby offers customers a view of the famous Sedona Red Rocks.
“The Platinum is our most popular wash,” Johnson says. “Once people figure out what the package entails and the amount of hand work we do on the vehicle before and after the tunnel they are hooked. It is probably a $50 value and we charge just $16.99.”
Every car that pulls into the drive is inspected prior to service to make sure that the appropriate level of clean is selected. Being in a desert community vehicles often come in covered in dust from a trek down an unpaved road or encrusted in bugs after a long highway trip. Employees give each vehicle a quick, yet thorough inspection and help customers select the appropriate service level for their particular needs.
The inspection process continues after the service is complete and each customer is given a completed checklist when they are presented with their clean vehicle. Workers let customers know what has been done to the vehicle and make sure they are completely satisfied before driving off.
The Johnsons may have just entered the car wash industry less than a year ago, but they have already become fully engrained in the car wash culture and have no plans to drive off into the Arizona sunset.
“The biggest problem I have seen in turnarounds over the years is that people had gotten out of touch with the business,” Johnson says. “The guys that are actually running the business had better be on top of it all of the time.”
Falling out of touch with the business is not a concern for the Johnsons. They are on site 14 hours a day seven days a week to ensure that quality, consistency, and customer service remain the hallmarks of Cleaner Quicker.
Despite a long history of turning businesses around with the goal of selling for a large profit, Johnson has no immediate plans to cash in on their investment. In fact the Johnsons have taken a shine to the car wash industry, jumping in with both feet and are in it for the long hall, carefully documenting every step of the rehab should they decide to open a second location.
But for right now they are happy to continue to refine the wash process and provide each and every customer that turns into their drive the Cleaner Quicker experience.